Standard objects are more than what they sound like. Standard almost sounds boring if we take it back to Merriam Webster’s dictionary, but standard is pretty impressive when you look at what you get with out-of-the-box functionality. If you are considering buying any Salesforce product, you should take advantage of all of the amazing standard objects and features that you can. For example, if you simply use Opportunities to track deals with a Sales Cloud product, you also have the ability to tie in Products, Price Books, Quotes and Orders. In fact, you will get enhancements and upgrades three times a year on many standard platform objects. Custom objects are just that, they are custom tracking mechanisms that you can build in less than a day, even connecting other objects. Once you understand that Salesforce’s solutions for common needs reside with standard objects (and that you should use these first!), you are on the road to success. A custom object is built from scratch, but these can solidify an entire organization’s use of Salesforce long-term. Deeply integrated custom objects give your CRM the flexibility it needs to function in the exact way that your compliments your business.

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While still in the Sales Cloud realm, if you have even a hint of a Marketing minded person who has joined the CRM party, they need to be heavily involved in Campaigns and managing/tracking the influence that these efforts have on Opportunities.. and voila, ROI is now tracked. An entire Marketing Cloud or ‘Pardot’ product can be a great solution for larger implementation of Marketing team members within your CRM system.

So custom means, custom, right? You may be saying… “We are a little kooky here at ‘FILLinTheBlank Corp.’ and we need something designed that it may not be able to handle”… I’m glad you had this thought actually, because YES it can. With Point to Point experts and the power of Salesforce, we have the ability to connect a myriad of items, build processes that send reminders, and set up different rules for unique situations. We can build external data sources and push these into an object in real time. We can lookup different object-to-object relationships and build formulas that do the hard work for the user. We see ourselves as painters, as architects, and as engineers. In the end, you will use your system every day. We can color it beautifully, it can be designed well, efficiently built and customized to the N-th degree. What do you want to solve for your business?